SEO in Oxford, measured properly

SEO in Oxford is not one market

Oxford looks like a small city on a map, but its economy is unusually varied. The University and its spin-outs, the science parks at Begbroke and on the city's southern edge, Harwell Campus and Milton Park to the south, car manufacturing in Cowley, a retail centre that draws the whole county, Bicester Village to the north, and one of the country's busiest tourist trades all sit within a few miles of each other.

Each of those produces a different kind of search. A spin-out selling to laboratories needs to be found for precise technical terms by buyers anywhere in the world. A Summertown solicitor needs to appear in the map when someone in North Oxford searches. A hotel needs visitors to find it months before they travel. A Cowley Road restaurant needs to be in the map pack at seven in the evening. Good SEO in Oxford starts by working out which of these games you are playing.

Our SEO services

We cover the full range of work a business needs from search, and we scope each piece to what will make a difference for you:

• Technical SEO. Crawl, indexing, speed and structured data, fixed in order of impact. See technical SEO audits.
• Local SEO. Google Business Profile, map rankings and location pages for businesses that serve customers in person. See local SEO.
• SEO content. Pages and guides planned from search data and written for informed readers. See SEO content.
• Links and digital PR. Earned links from relevant sites, never bought from networks.
• Ecommerce, B2B and science SEO, plus help with AI search and website migrations.

How we work

We start with a baseline. Before proposing anything, we look at your site, your Search Console data, the searches that matter to you and who currently ranks for them. That tells us what is holding you back and what is worth doing first. You get it in writing, in plain English.

Then we work in order of impact. Usually that means fixing technical problems before writing new content, and improving pages that nearly rank before creating new ones. Every month we report from your own Google data: impressions, clicks, enquiries and the searches that drive them. We do not report vanity rankings for terms nobody searches.

Who we work with in Oxford and Oxfordshire

• Science and technology companies on the Oxford Science Park, at Begbroke, Milton Park and Harwell, including university spin-outs.
• Hospitality and tourism: hotels, restaurants, guides and attractions serving Oxford's visitors.
• Retailers in the city centre, Summertown, Bicester and the market towns, many selling online as well.
• Professional services: solicitors, accountants, architects, consultancies and clinics.
• Local services and trades across the city and county.

Local SEO and technical SEO, together

Most Oxford businesses need a mix. A clinic needs its Google Business Profile right, but it also needs a fast website with a clear page for each treatment. A spin-out needs technical pages for buyers, but also needs to show up cleanly when investors search its name. We do not sell packages; we work out the mix for each business.

SEO for the UK and beyond

Several of our Oxford clients sell well beyond the county, to the rest of the UK and abroad. National and international SEO uses the same foundations, with more emphasis on content, links and, for some businesses, multiple languages or regions. We help you decide where it makes sense to compete.

Starting with a baseline review

If you would like to know where your site stands, send us your website and the searches you care about. We will reply with a short written baseline: where you rank now, the main problems, and what we would do first. There is no obligation, and it is useful even if you decide to do the work yourself.